Saturday, February 4, 2012

Emote Your Vote

This is kinda fun.  Visit affectiva and click on the Watch Demo link.  It will take you to a page where you can turn on your webcam, watch Super Bowl ads, and they'll read your expressions to see how you respond to the ads.  You can share your results and ask your friends to do it too so you can compare, or you can keep them private.

How does it work?
Affdex tracks facial and head gestures in real-time using key points on the viewer's face to recognize a rich array of emotional and cognitive states, such as enjoyment, attention and confusion. Individual emotional responses are then aggregated, analyzed and presented in an interactive dashboard that provides moment-by-moment analysis of the emotional track with dynamic segmentation by emotion metric and survey responses.
Yeah, I don't understand it either!  Basically, they just watch your facial expressions and reactions and analyze them.  I think in the end they'll tally up all the results and share them with the advertisers.  It might just mean better commercials because, let's face it, some of them are really really dumb.  Of course the Super Bowl ads are usually pretty good.  I know I don't watch the Super Bowl for the football!

Anyway, check it out - Emote your Vote.
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